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Which AI tools are best for writing marketing copy?

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Ugh, sorry if this is a dumb question but I am totally lost. I have to write all the emails and social posts for my tiny landscaping business here in Ohio but I am just not a writer. Ive been struggling with a blank page for days. Is there actually a tool that just does this for me without costing like hundreds of dollars? How do you guys even start with this stuff...


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11

Writing copy for a landscaping business is honestly a headache if it isnt your thing, so I totally get the struggle. You definitely dont need to shell out a ton of cash to get decent output. I usually suggest these two options for folks in your position:

  • OpenAI ChatGPT Plus 20/month: This is the go-to for most people. The pros are that it learns your specific voice if you feed it enough examples of your past work. The downside is that you have to be careful with your prompts, otherwise it sounds super robotic. Make sure to double check everything it spits out.
  • Jasper AI Creator Plan 39/month: This one is more specialized for marketing stuff. It has templates for social media posts which saves a lot of time. Just be cautious with the pricing because it can add up if you dont watch your usage. I would suggest starting with the free version of ChatGPT before committing to a subscription. Basically, just paste in a few sentences about your recent projects and ask it to rewrite them for a local Ohio audience. Dont just copy and paste the first thing it gives you though... always add your own local touch so it sounds like a real person running the business. If you just let the AI run wild, you might end up with copy that sounds a bit too generic for a small local service.


10

Honestly, staring at a blank screen is the worst part of the job. Since you are in landscaping, you need copy that sounds like a person, not a robot, so be careful with some of the cheaper tools that just churn out generic fluff. I would suggest you check out these alternatives for your emails and socials:

  • Jasper AI Boss Mode Plan is pretty powerful. It has templates specifically for social media captions which saves a ton of time. Just make sure you tweak the tone settings, or it sounds way too corporate for a local Ohio business.
  • Copy.ai Pro Plan is another solid choice. It is great for quickly drafting email sequences. The interface is clean, but keep an eye on the output quality because it can get repetitive if you dont give it enough context about your local service area. My advice is to always use these tools as a starting point, not the final word. You might want to consider putting your own spin on the opening lines so clients know it is actually coming from you. Also, be careful with claims about pricing or services, as the software sometimes hallucinates details that arent true to your specific business model. Just feed it a few bullet points about what you did today, hit generate, and then edit it down until it sounds like you.


3

Re: "Honestly, staring at a blank screen is the..." - man, I feel that in my soul. I run a small pressure washing gig and spent way too long trying to get my emails to sound professional instead of like a robot.

  • it takes forever to get the tone right
  • everything sounds kinda fake at first I eventually just started using my phone's voice notes to dictate ideas to my current setup and it finally feels like me. Hang in there.


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