To add to the point above: quality issues usually pop up when you DIY prompts without guardrails. I would suggest Copy.ai Marketing OS because their workflows let you lock in technical data for your clients. This is way safer than raw ChatGPT. Just be careful and make sure to audit the outputs manually... its not a total set-and-forget solution. its a great middle ground for scaling without hiring a bunch of new editors.

I've tried many different setups over the years, and honestly, the shift from manual clustering to automated SERP analysis saved my agency's margins. When I was starting out, I'd spend entire weekends in Excel, but now I use Keyword Insights SEO Tool Cluster because it actually analyzes live search results to see which keywords deserve their own page. For technical niches, this is huge because it prevents you from cannibalizing your own rankings with redundant content. On the copy side, I totally get the hallucination frustration. Its usually because the LLM lacks context. I shifted our workflow to Copy.ai Pro Marketing Plan because it allows for Infobases where you can store factual data about your clients. Your freelancers can then pull from that verified data instead of letting the AI make up specs.

• Keyword Insights SEO Tool Cluster for the data-driven SEO strategy
• Copy.ai Pro Marketing Plan for the copy generation with brand guardrails Total cost is roughly 150 or 160 bucks a month, leaving you some breathing room for extra credits. Pro tip: if you ever mess with the API directly, keep the temperature settings around 0.3 or 0.4... it usually kills most of those weird technical hallucinations you're seeing. It makes the output way more predictable for your team so they dont spend all day fact-checking.

TL;DR: Workflow is messy. Re: "^ This. Also, jumping in here because honestly,..." I actually disagree. I think its every tool. Not sure but I think quality is just tanking everywhere lately. Ive seen better days.

^ This. Also, jumping in here because honestly, a lot of the shiny new AI tools have been pretty disappointing lately. I had some major issues with hallucinations on technical briefs using generic platforms and its a total time sink to fact-check every single line. Before I dive deeper tho, are your clients in regulated niches like medical or legal? That really dictates how much you can actually trust the automation for copy. For the clustering side, Surfer SEO Content Editor is a way better bet than basic spreadsheets. It uses real-time SERP data to map things out so you arent just guessing based on what a model thinks is related. For copy, I started using Anyword Performance Writing Platform because it lets you build data-backed brand voices. It wont just hallucinate weird features since it stays within the guardrails of the specific brand data you feed it. Its way more reliable for scaling when you dont have time to babysit the output.